Our Process
Design is how we think, test, and build. With intention, curiosity, and method.
From branding to webdesign, our work is always grounded in meticulous processes. Below, you’ll find the stages that guide every project at Estúdio KA'A.
Stage 1
Discovery
Before making visual decisions, we listen.
This phase is dedicated to deeply understanding who you are, where you want to go, and who your audience is. Through interviews, questionnaires, visual research or audits of existing material, we gather context and build empathy. It's the groundwork for everything that comes next.
Stage 2
Strategy
This is where we turn insight into structure.
We organize all the information collected, identify your project’s needs and opportunities, and define key guiding points: objectives, target audience, communication tone, brand values, differentiators, and technical requirements. It’s where we set the direction together.
Stage 3
Exploration
With the strategy in place, we explore possibilities.
We map out references, build moodboards, sketch ideas and test directions. This is a collaborative and open moment, where we translate abstract insights into concrete visual or structural proposals – and align expectations before moving forward.
Stage 4
Design & Refinement
Time to bring ideas to life with precision and clarity.
Here, we develop high-fidelity visual solutions – from visual identity systems to full website layouts. We pay attention to every detail, provide space for structured feedback, and refine the outcome to meet both creative and strategic goals.
Stage 5
Handoff
With everything approved, we move into execution.
For websites, that means development and integration. For branding, that means preparing all final assets and guidelines. In all cases, we ensure a smooth delivery with everything you need to use your project confidently and autonomously.
Stage 6
Support
We stay close, if you need us.
After delivery, we offer optional support – from ongoing updates and maintenance to the creation of new design materials or consulting for future decisions.